Twitter, the San Francisco-based microblogging giant that changed the way the world communicates, is turning ten today. They’ve put together this inspiring video to mark the occasion, and it’s worth a quick watch for all M.D. recruiters out there. Read more
Dr. Deanna J. Attai is an ardent proponent of social media among physicians. Every Monday night, she moderates Twitter chats for the Breast Cancer Social Media (#BCSM) community, a worldwide social media support group for people affected by breast cancer. She also has her own blog and social media profiles, which she contributes to regularly.
Today, you’re living—and recruiting—in the age of KevinMD. More than ever, the physicians you’re seeking to hire are blogging, tweeting, using Facebook, creating LinkedIn profiles, and uploading YouTube videos to share their expertise.
Major healthcare institutes are in on the action too. The Mayo Clinic has an entire website dedicated to social media education, and the Johns Hopkins Medicine site has a social media page devoted to its tweeting physicians and social media channels. It’s the age of social media in medicine, which of course means it’s the age of social media in physician recruiting! Read more
There’s no doubt about it: more than ever, physicians and healthcare employers alike are using social media. Today, 65% of physicians use social media for professional reasons and 90% use social sites to connect with family and friends, according to research cited by the U.S. National Library of Medicine National Institutes of Health. These numbers are expected to increase in the coming years.
Do you blog, Tweet, or post on Facebook and YouTube as part of your physician recruiting campaign? If not, you should. In today’s increasingly competitive market, social media offers a fast and easy way to strengthen your brand and build relationships with potential physician candidates. Not sure where to start? Join us at 1PM CST on Tuesday, February 23, for a free webinar on the “Top 10 Social Media Strategies for Physician Recruiters,” sponsored by PhysEmp.
Contrary to popular belief, Twitter isn’t just a forum for thoughts on Kim Kardashian’s love life or debating the coolest character on Mad Men (it’s a tie between Peggy Olson and Don Draper, obviously). Beyond pop culture talk, there are a lot of interesting things being said in the Twitterverse. Think of it as a big party: sure, there’s some mindless chitchat, but there are also some pockets of quality conversation going on—especially on the topic of medicine. Read more