It’s beginning to look a lot like… a slow season, right? December can be a quiet month in offices across the country—especially when you’re a physician recruiter. There are plenty of distractions: employees take time off, people call in sick, and everyone’s distracted by the hustle and bustle of the holidays. Your candidates are equally busy, too, so your phone calls and emails often go unanswered.
But that doesn’t mean you should just call it quits and coast till the new year. In fact, believe it or not, December could be one of your most productive—and successful—months. Here are 5 ways to make that happen.
1. Reach Out to the Right Candidates
While it may be true that the majority of your prospects are preoccupied in December, some of them will be very happy to hear from you. As you know, many residents start planning their future employment as much as 12 moths out. That means this December is the perfect time to approach residents who will complete their contracts next December.
And then there are the stragglers. Some residents who will complete their contract in the summer actually haven’t started looking yet. Or perhaps they had something lined up and it fell through. In any case, they’re exploring new opportunities now, so be sure to get yours in front of them.
“32% of residents begin their job search 6 months before graduation, meaning this is the ideal time to reach candidates off to a slow start in their search. Also, many off-cycle candidates will begin their search 12 months prior to completing their residency the following December.”
—“The Physician Recruitment Cycle,” MDR Healthcare Search
2. Review Your Year
This may seem obvious, but it’s an often-overlooked part of many physician recruiters’ annual marketing plans. No doubt you’ve used a mix of approaches this year—both new and those that are tried and tested. Which worked for you? Which really didn’t? Now’s the time to take stock and build a stronger campaign going forward. If you found career fairs helpful, make note of that and plan to create an even bigger impression next year. If you found online ads reaped greater rewards than print materials (we’re willing to wager they did), you can plan to favor digital media in the months ahead. In short: focus on what works and cut back on what doesn’t.
3. Strengthen Your Employment Brand
If things are quiet at the office, that means you have time to invest in your employment brand. Now, more than ever, prospective candidates will research your organization online—whether you’re a healthcare employer or a recruiting firm. Is your website fresh, modern, and welcoming? Do you have a responsive site (Tell us you do! If not, read this article on why not having a responsive site is a liability.) How are your social media profiles? Is it time to implement a career site for your organization or invest in recruiting videos? A slow hiring season is a great time to ensure your online presence reflects the quality of your brand.
4. Research and Strategize
Has your organization done any data collection and analysis over the past 11 months? If so, now’s the time to look back at that data and identify trends. Do you see more action in the first quarter vs the third? If you do, you’ll want to be sure you’re ready when the first quarter rolls around next year. If your company doesn’t have the resources for data, don’t despair. Plenty of healthcare organizations, recruiting firms, and job boards are compiling and sharing data in their blogs. Do a little research, and put your competitors’ and colleagues’ data to work for you.
5. Set Goals for the New Year
Now that you’ve taken stock, it’s time to get started on your plan for next year. Write down your new physician recruiting objectives and the steps you need to take to implement them. Create a spreadsheet and fill in target dates and action steps. Or use project management software, or a notepad, or whatever works for you. The important thing is getting it all down and creating a roadmap for next year’s success.
With these tips in mind, we wish you a productive and happy holiday season!